Delta Dental of Colorado is home to the Social Media Collaborative, which develops the strategy and produces the content for 13 Delta Dental member companies. Through Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google+, Instagram, and company blogs, the collaborative provides oral health and dental insurance information to help people better understand their dental benefits and why they are so important. And our reach is wide. In 2014, the collaborative's audience grew by 176% or 80,000 followers. That's 80,000 more people who understand the connection between their oral health and overall health!
The collaborative's members include Arizona, Arkansas, Colorado, Idaho, Illinois, Iowa, Missouri, New Jersey, South Carolina, Virginia, Washington, Wisconsin, and Hawaii.
In Colorado, our number of social media followers increased as well, ending the year with 12,278 total followers; 1,957 total messages disseminated; and 11,000 people engaged with our messaging. We're looking forward to welcoming more followers and fans in 2015 to ensure everyone can tap into the power of their smile!