Small business is the fuel that drives Colorado economy. As the thought leader and expert in dental benefits, Delta Dental of Colorado wanted to know what small businesses were thinking about the future of benefits. So in the fall of 2014, we commissioned a survey of Colorado small businesses to learn how the Affordable Care Act is impacting employee benefit strategies.
Among our goals was to create dialogue about the importance of oral health and its connection to overall health among small businesses, brokers, policymakers, and the economic development community. In addition, we wanted to build a foundation for future thought leadership campaigns by establishing mutually beneficial partnerships with general agencies, health plans, business groups, media partners, and others.
We talked with 320 small business owners and employee benefits decision-makers in every part of the state. We learned that businesses are feeling the impact of the ACA and adjusting benefits strategies accordingly, and, understandably, there is still a high level of confusion. Despite the knowledge gaps, we learned that businesses across Colorado still place a high value on employee benefits — and see the value increasing in coming years.
For more detailed findings, please see the complete First Annual Colorado Small Business Health Benefits Survey.