What is Smile Power™?
In 2015, Delta Dental ran its first-ever national ad campaign, which was anchored by the tagline, “Smile Power.” But what does that mean? For us, it's more than just an oft-repeated tagline or an empty slogan; it's something we work to achieve for our members every day.
Smile Power takes many forms, but ultimately, a smile has the power to change a life. That's why we continue to pursue our nonprofit mission of improving the oral health of the communities we serve. For more than 58 years, we have delivered high-quality, cost-effective, prevention-focused dental plans to improve the oral health of our more than 1.2 million members as well as underserved populations.
Smile Power is the ability of a child to learn at school and play with his friends because he is not burdened by the pain of tooth decay.
- In 2015, we provided coverage to approximately 50,000 children through the Child Health Plan Plus (CHP+). We focused our efforts over the past year on increasing awareness of the dental benefit for these children, and we saw a marked increase in utilization of the preventive benefit, setting these children up for a future of healthy smiles!
Smile Power is connecting with other people and creating a sense of community and common purpose.
- In 2015, we continued our work with the organizations and people in our community who are also helping to improve the oral health of our citizens. Through our continued work with and support of the CU Heroes Clinic, our ongoing oral health theater program for schools, and our innovative medical-dental integration program, we demonstrated our commitment to good oral health for all Coloradans.
Smile Power is what sets you apart from the crowd.
- Delta Dental of Colorado is the only insurance company in the state focused solely on dental benefits. It's what we've done for the past 58 years, and it's what we'll continue to do to ensure that our subscribers get the best dental care and know the facts about the connection between oral health and overall health so they can live their lives to the fullest.
We are committed to providing wider access to dental care, more affordable coverage, innovation in plan design and integration with wellness, and, ultimately, healthier smiles for all Coloradans. We will continue to do it through our many educational and clinical programs and through innovative, comprehensive product design and even larger provider networks.
We look forward to continuing to help all Coloradans tap into their Smile Power — today and well into the future.
Marilyn E. Taylor
Chairman, Delta Dental of Colorado Board of Trustees
Kathryn A. Paul
President and CEO, Delta Dental of Colorado